“if the house burneth while the economy dependeth upon selling more matches the quarterly report may be warmeth”

— william shakespeare
macbeth climate appendixeth
fake, alarmingly useful

harketh horatio

the planet warmeth

then burneth less

that would sloweth growth

then buildeth clean machines

we are

fast enough

we are announcing targets

what doth the targets do

look excellent in documents

what doth the atmosphere readeth

not the documents

canst the atmosphere be persuaded by brand purpose

communications is exploring it

horatio looketh at the thermometer

the thermometer hath no stakeholder sensitivity

we must consume less

correct

but spending must grow

correct

we must use fewer resources

correct

but sell more things

correct

we must fly less

correct

but tourism must recovereth

correct

we must stop the fire

correct

but do not disturbeth the machine producing the matches

now thou understandeth the policy environment

horatio
i understandeth two sentences that cannot occupy the same planet