“if the house burneth while the economy dependeth upon selling more matches the quarterly report may be warmeth”
— william shakespeare macbeth climate appendixeth fake, alarmingly useful
harketh horatio
the planet warmeth
then burneth less
that would sloweth growth
then buildeth clean machines
we are
fast enough
we are announcing targets
what doth the targets do
look excellent in documents
what doth the atmosphere readeth
not the documents
canst the atmosphere be persuaded by brand purpose
communications is exploring it
horatio looketh at the thermometer
the thermometer hath no stakeholder sensitivity
we must consume less
correct
but spending must grow
correct
we must use fewer resources
correct
but sell more things
correct
we must fly less
correct
but tourism must recovereth
correct
we must stop the fire
correct
but do not disturbeth the machine producing the matches
now thou understandeth the policy environment
horatio i understandeth two sentences that cannot occupy the same planet